What is the role of offlocation displays? Do they create conversion for an impulse sale, change the location of a planned purchase to one away from the aisle, or simply remind shoppers of a product and then they purchase it from the aisle anyway (or not)?
What is the role of off-location displays? Do they create conversion for an impulse sale, change the location of a planned purchase to one away from the aisle, or simply remind shoppers of a product and then they purchase it from the aisle anyway (or not)?
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