Free Member Event | Shopper Behavior and Attitudes, Measurement and the power of predictive ROI and Performance.
Join Sally Tobin, MD and Gary Head, Executive Strategy & Creative Director at XPO: The Mars Agency as they look at the challenges shopper marketers are facing in determining investment strategies and performance metrics for various shopper marketing tactics. Insights into how measurement tools can provide normalised ROI measurement and create predictive planning capabilities for better shopper marketing investment.
This event is FREE for members. Non-Members is $180.00
To be followed by canapes and drinks, and networking, and the Shop! annual AGM (members only).
Shopper Marketing Measurement and the power of predictive ROI and performance
Presented by Sally Tobin, MD of XPO: The Mars Agency ANZ, and Chairperson of SHOP! Association ANZ
Sally is the Founder of XPO: The Mars Agency. As specialists in Connected Commerce & Activations; the agency services major retail and CPG clients including Nestle, Mars Wrigley, Kraft Heinz, GWF, Woolworths and Target.
Supporting the industry, Sally is the current Chairperson of SHOP! Association ANZ & over the years, has pioneered MarTech solutions that have enhanced the digital landscape for marketers & agencies; landing her as a finalist for this year's B&T Women in Tech.
Current Shopper Behavior and Attitudes
Presented by Gary Head, Executive Strategy & Creative Director, XPO: The Mars Agency ANZ,
Gary has over 18 years of experience in consumer, commerce & experiential marketing working with Australia’s leading brands such as Nestlé, Kraft-Heinz, Mondelez, Colgate Palmolive, and Mars Australia.
As the Executive Strategy & Creative Director at XPO: The Mars Agency, Gary's global agency connection gives him a finger on the pulse of connected commerce trends and innovation such as phygital shopper experience, retail media and Martech.
He strives to create seamless omnichannel activations that utilize the best of Australian research, print & production, and media suppliers to captivate consumers and drive success for brands.
