2022 Covid recovery expected

Global retail markets will continue to recover from the negative impact caused by the pandemic next year, according to a report by Economist Intelligence Unit EIU.

Growth in retail volumes will slow in 2022 as lockdowns lift, but sales will exceed 2019 levels. Online shopping will also grow at a slower pace in 2022, but will still account for 17% of global retail sales.

Economist Intelligence Unit EIU has looked at the growth prospects, top risks and key trends facing the consumer goods and retail sector next year. They have released its Consumer Goods in 2022 report.

Key trends to watch in Asia in 2022:

Asia’s fast-growing logistics companies go public: Delhivery (India), Ninja Van and Qxpress (Singapore) plan to launch public offerings in 2022. Their listing underlines the need for third-party advisers and enablers in Asia’s fastest-growing online retail markets.
US brands to wade into choppy waters in China: US companies will face a strong current of opposition as they try to win back China’s nationalistic consumers, after making waves over human-rights abuses and in light of rising domestic anti-China sentiment.
Online marketplaces face tighter regulations: Scrutiny will be intense in 2022, and not only in richer countries. Developing markets, such as India and Vietnam, will also look to rein in marketplaces.