91% of Aussie, Kiwi Retailers Investing in Generative AI
Salesforce, the global leader in CRM, has released its latest Connected Shoppers Report, revealing how Aussie and New Zealand retailers and shoppers are adapting to a new retail landscape - one where retailers are discovering new and creative ways to build shopper loyalty and share of wallet through the power of generative AI.
The new survey findings indicate that the retail industry is again on the precipice of significant disruption, with 91% of retailers in AUS/NZ revealing they are investing in generative artificial intelligence. These findings demonstrate the industry is already adapting to meet the evolving wants and needs of consumers.
Of those consumers leading the way on generative AI-led shopping, millennials have shown the most enthusiasm, with 52% of shoppers within that generation interested in using the technology to source gift ideas.
Key insights of this year’s Connected Shoppers Report include:
- Generative AI’s impact on retail is coming into focus.
- Social media’s influence ramps up.
- Stores increasingly blur the digital/physical divide.
- Loyalty programs get a revamp.
What You’ll Find in This Report:
For the fifth edition of the Connected Shoppers Report, Salesforce surveyed 2,400 shoppers and 1,125 retail industry decision makers to learn more about:
- How digital tools are changing physical experiences
- The changing role of brick-and-mortar stores
- How retailers are using — and plan to use — data to engage shoppers
- The impact of service on shopper loyalty
The intersection of loyalty programs and shopper data Data in this report are from two double-anonymous surveys conducted from May 18 through June 21, 2023.
Download report.
