Devon Rick talks about the opportunities for in store promotions
Secrets of Building Successful Promotions
Carla Bridge, General Manager, Shop! ANZ talks to Devon Rick, Managing Partner, IMI, who will be presenting at the Shop! Retail Marketing in 2020 Online Conference 15-16 September.
In this candid video interview, Devon shares insights about the last few months where people are choosing to upgrade their purchases in grocery stores to more premium brands as a way of “treating” themselves as a form of escapism from Covid lockdowns.
Devon also shares some simple but sound advice about planning future activations; “know before you go, fail early, and take time to understand your average shopper”.
Devon is one of 8 retail marketing experts talking at the Shop! ANZ Retail Marketing in 2020 Online Conference 15-16 September.
About Devon Rick
Devon is the Managing Partner at IMI International who are the global leaders in promotional marketing consulting. They have developed best practice promotional principles from a database of promotions dating back to 1971. Devon has 17 years on both client/brand and agency side, the last 13 years in consumer research & consulting. Over the years Devon and IMI have helped McDonald’s, Kellogg’s, Heineken, Coca Cola, Asahi, Cadbury and Pernod Ricard in driving promotional outcomes.
TOPIC: Building Promotions
In case you haven’t heard… COVID-19 unprecedented times. It’s changed the way McDonald’s sell cheeseburgers. It’s changed the way shoppers choose their brand of bread. It’s changed the way our children go to school. It’s also changed the appetite for consumer promotions.. in a very BIG way. The propensity to enter a promotion has never been higher than right now. Now is the right time to build a promotion into your marketing calendar to build AWOP, steal share, and drive frequency. We’ll show you some of the data, fundamental principles and best practice to maximise the success of your next campaign.
Devon Rick will be presenting at 11:10am AEST, Wednesday 16 September
Join the conversation at the Shop! Retail Marketing in 2020 Online Conference over 2 mornings Tuesday 15 September and Wednesday 16 September.
You will have opportunities to ask questions of Tim and 7 other presenters at the end of each section.
READ ABOUT THE SPEAKERS AND PRESENTATION CONTENT >>>
