FMCG IN THE ‘COVID-QUARTER’
FMCG IN THE ‘COVID-QUARTER’
& PREPARING FOR RECESSION
Report by Shop! ANZ Member, IRI
What do you and your business need to be thinking about to sustain growth and innovate within the COVID-19 recession?
This report combines multiple sources of data and research inputs to provide a comprehensive view of the behaviour and perceptions of Australian FMCG shoppers from February to May. It therefore captures changes during an unprecedented timeframe: the ‘COVID-quarter’
We think it is a crucial time to monitor consumers constantly changing perspectives. Much of the analysis includes the results of two waves of dedicated COVID-19 themed surveys put to IRI’s Shopper Panel. Wave 1 included 5,799 respondents surveyed between 1st and 15th April. Wave 2 included 5,566 respondents between 19th and 24th May
Also included is select retail POS data across channels, and ongoing data collected from our shopper panellists who have been recording their elevated purchase levels throughout.
Because of the mixed sources of data, the specific timeframes vary but are clearly stated on each slide.
Download the reports in IRI's 2-part insight series which dive deep into the data.
Report by IRI
Daniel Bone, Insights Director, IRI
Angela Argueta, Senior Consultant – Consumer Shopper Analytics, IRI
Nazish Farooq, Senior Analyst – Consumer Shopper Analytics, IRI
FMCG in the 'COVID QUARTER' - Part 1
FMCG in the 'COVID QUARTER' - Part 2
IRI are the leading provider of big data, predictive analytics and forward-looking insights that help FMCG and Retail grow.
For more information about IRI, visit www.iriworldwide.com/en-AU
