SHOP! ANZ MULTI-AWARD WINNER DANNY LATTOUF JOINS THE GENERAL STORE
MEDIA RELEASE
October 21, 2019
SHOP! ANZ MULTI-AWARD WINNER DANNY LATTOUF JOINS THE GENERAL STORE
Lattouf joins as Partner and Chief Strategy Officer today. His focus will be to partner with Matt Newell (CEO) and Maddie Livesey (General Manager) to lead The General Store forward in its next stage of growth.
The partnering of Lattouf with The General Store’s talented team and client portfolio creates a formidable retail powerhouse. Having recently been awarded Mumbrella Specialist Agency of the year prize, Danny’s arrival only furthers the agency’s momentum.
Lattouf’s impressive 20 year career has established him as a highly respected retail mind, a thought leader on the ever changing global retail landscape.
He leaves VMLY&R after having spent almost five years as the Managing Director of IdeaWorks and as the Regional Head of Retail across Australia and New Zealand. Prior to that Lattouf was Microsoft’s Head of Retail Marketing and also based in Singapore with iris as a Global Account Director leading a team of retail specialists across Singapore, London, Munich and Miami.
“Over the years, I’ve been humbled to work with some incredible people, partners and clients. Fortunate to live my passion to deliver memorable retail connections and experiences for some of the world’s best brands and retailers,” Lattouf said.
In recent years, Lattouf and his teams have been stand out winners at Shop! ANZ retail awards, specifically when it comes to shopper and experience design, for work with GSK, Microsoft, Myer, and Rebel. Having won several Pinnacle, Best-In-Show Tom Harris Awards and global Shop! ANZ awards.
“I could not be more thrilled with this next chapter. The General Store advise some of the most innovative retailers in the country. I’m looking forward to working with Matt and The General Store team to do something really special. As a team, we’re very excited,” Lattouf said.
With Lattouf on board, Newell said the agency is well positioned to continue the business’ momentum.
“We’ve had a couple of years of strong growth, so it’s a good time to bring more thought leadership into the business. I’m focussed on making sure The General Store continues to deliver unparalleled insights and innovation to retailers in the region” Matt Newell said.
“Danny’s got an infectious passion for retail and a unique ability to lead teams across multi-disciplinary projects. He’s exactly the kind of talent that future focussed retailers are looking for” said Newell.
Lattouf’s appointment follows several new business wins for the General Store in recent months -- including Jaycar, Shoes & Sox, Burger Urge, Salvos Stores and Amber Tiles.
The General Store works with some of Australia’s leading retail brands including THE ICONIC, Freedom, Allianz, Supercheap Auto, Marley Spoon and Hamilton Island.
About The General Store:
The General Store was established in 2012 by Matt Newell and specialises in retail strategy and innovation. The General Store works with retailers across strategy, advertising, store design, digital, loyalty and graphic design. For more information visit http://www.thegstore.com.au
For further information:
Matt Newell
Founder & CEO
The General Store
0403 821 025
