SHOP-POPAI COVID-19 Survey Findings

POPAI/SHOP! COVID-19 Research

Covid-19 pandemic impact assessment study for the Point of Sale industry conducted in 11 countries.

May, 2020

In April, Shop! ANZ and our sister associations from around the globe, conducted a survey across all sectors of the retail marketing environment, to gain an understanding about the status of companies and business during the Covid-19 pandemic.

This survey was conducted in collaboration with 11 Shop! and POPAI Associations around the world with the goal of assessing our current position and issue results to allow businesses to better react and plan in these unprecedented times.

In this report you will find a summary of our findings.

Thank you to everyone who contributed, and a special thanks for POPAI UK for putting the data together.

Summary

314 responses, from 22 countries. 72% of respondents from supply side.
Sample sizes for Agency, POP and brand are large enough to be significant.
Argentina, Australia, Brasil, Czech republic, Hungary and UK provided more than 20 responses each.
79% of all respondents say there is a severe or less severe impact on current business.
8% see a positive impact on current business.
63% see a negative impact on future business, with 25% not knowing currently.
Approximately 90% of respondents have seen contracts cancelled or deferred.
These findings are generally consistent across the supply side of the industry.
There are significant differences by country. Argentina and the UK see the greatest damage currently.
Significant staff reductions are expected, mitigated by Government support where available.

Sample sizes by some countries and sectors are not large enough to draw detailed conclusions in certain areas, however the overall findings clearly show a great deal of negative impact, and future concern for the in-store industry.

This is a member exclusive report. You will need to be logged into the website to download.