Tim Graveling talks putting the joy back into the retail experience post-COVID
Bringing excitement back into the retail experience post-COVID
Carla Bridge, General Manager, Shop! ANZ talks to Tim Graveling, Design Director, Dalziel & Pow, who will be presenting at the Shop! Retail Marketing in 2020 Online Conference 15-16 September.
In this thought provoking video interview, Tim talks about the changes in shopping habits in 2020, where people have moved away from shopping being a “leisure activity”.
What does this mean for retail design of both today and in the future?
One thing that’s certain, is that to keep people coming to physical store, brands will need to improve customer experiences in store through freshness, innovation and new partnerships.
Tim is one of 8 retail marketing experts talking at the Shop! ANZ Retail Marketing in 2020 Online Conference 15-16 September.
About Tim Graveling
Tim has worked in the industry since the 90s, starting out in the food and beverage sector designing bars and restaurants. In 2007, he joined D&P where he has worked with clients around the globe, including Next, Landmark Group, David Jones, Target, Wyevale and Reitmans Group. As Design Director, he likes to stay involved throughout the entire process of a project - from the initial conversation over a cup of coffee to sketching ideas to standing in the finished store at the end.
TOPIC: Putting the joy back into the retail experience post-COVID
In today’s world, safety has quickly become a key driver of consumer behaviour. But with a heightened focus on hygiene and social distancing measures, the post-COVID physical shopping experience runs the risk of alienating customers by failing to connect on an emotional level. Post-lockdown audiences will be looking for a feel-good boost - and brands who are able to tap into this idea of reconnection will be a popular choice. D&P Design Director Tim Graveling will explore how brands can inject the magic and excitement back into the retail experience to surprise and delight customers, whilst still providing a safe and secure environment for them to shop in.
Tim Graveling will be presenting at 10:20am AEST, Tuesday 15 September
Join the conversation at the Shop! Retail Marketing in 2020 Online Conference over 2 mornings Tuesday 15 September and Wednesday 16 September.
You will have opportunities to ask questions of Tim and 7 other presenters at the end of each section.
