Unlocking opportunities, the natural way
Originating as a niche market, the natural and organic industry has evolved into a global powerhouse, driven by increasing consumer awareness and demand for healthier, environmentally friendly products.
From sustainable farming practices to clean ingredient sourcing and transparent labelling, there’s so much to unlock in the industry.
So, what’s next?
In 2024, the natural and organic industry is poised for yet another transformative year, with several key trends shaping its landscape.
One notable trend is the continued emphasis on sustainability, with businesses intensifying their commitment to eco-friendly practices. Consumers are becoming increasingly conscious of the environmental impact of their purchases, prompting companies to explore innovative packaging solutions, reduce waste, and adopt circular economy models.
Plant-based and alternative proteins continue to grow, reflecting the demand for healthier, meat-free options. Additionally, as health and wellness remain at the forefront of consumer priorities, we can expect to see an expansion of functional foods and beverages infused with adaptogens, probiotics, and other natural ingredients to support overall well-being.
With so much on the horizon for the industry, retailers and distributors are now more than ever searching for the latest trending innovations and products to meet consumer demand.
Exhibiting at Naturally Good 2024: A strategic imperative
This year marked another triumph for Naturally Good, the trade exhibition dedicated to the natural and organic products industry. The annual event, held in Sydney, has earned a reputation for connecting businesses in the health, wellness, and sustainability sectors with retail buyers. With its resounding success, Naturally Good 2023 left exhibitors and attendees alike buzzing with excitement and anticipation for the 2024 edition.
For industry leaders, start-ups, and emerging brands, Naturally Good is nothing short of a strategic imperative for retail success, especially with consumer demand higher than ever before. Here’s why.
• Retail Reach: Naturally Good lures an extensive audience of retailers, distributors, and buyers actively scouting for natural and organic products to integrate into their stock. Participation in the event grants businesses unparalleled access to potential retail partners.
• Visibility Galore: The event’s substantial media coverage coupled with an engaged and enthusiastic audience offers exhibitors a unique platform to shine a spotlight on their products.
• Insight Harvest: Naturally Good 2024 promises a comprehensive program featuring informative seminars and workshops. These knowledge-sharing sessions are invaluable for discerning industry trends, deciphering consumer preferences, and mastering sustainability practices – critical tools for shaping product strategies.
With so much on offer, participation in this trade exhibition can be the catalyst that propels brands toward significant growth and success in an attractive and growing market.
