22 Oct 2014
2014 Retail Marketing Industry Benchmarking Study
It is 3 years since the last survey in 2011, and we suspected some things will have changed or moved on. Further, the industry collectively was asking for an update.
Digital technology and shopper adoption of it has changed shopping behaviours – but has it changed what is activated? What’s the role of shopper versus category?
The scope of the 2014 industry survey is therefore to cover what’s changed, what hasn’t, why not, what may yet change, and where to from here.
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