10 Mar 2021
At-home consumption occasions and shopping behaviours 2021
At our first Professional Development Series event of the 2021, Norrelle Goldring, Executive Director of consumer research and strategy group, Illuminera, took us through the finding of two first of their kind research studies conducted in late 2020 and their implications for occasion-based marketing, communications and touchpoint strategy, product and pack in 2021. Download presentation.
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