Aussie Christmas Shopping Intentions 2023
Whats shaping 2023 Holiday Trading
The CPM-Retail Safari annual Christmas Shopping Intentions Survey is designed to offer insights into holiday shopping and purchasing behaviour before the gift-buying madness begins.
The 8th edition builds on data collected in our annual surveys since 2016. It compare the survey results to historical data and trends, where it explore the shopping behaviours, attitudes, and preferences of Australian consumers for the 2023 holiday season.
Additionally, it will provide specific insights into Christmas spending sentiments, and what Black Friday and Cyber Monday shopping trends are looking like for the upcoming holiday season.
The 2023 Christmas season will likely be defined by the continued impact of inflation and interest rates on the Australian economy, and a shift in consumer priorities as consumers find ways to navigate the rising cost of living and keep the holidays festive
Download the report to discover consumer trends and insights for the season, and the emerging retail trends that are rapidly becoming central to success in the Christmas trading period. Click here.
I hope this 2023 Christmas Shopping Intentions report provides you with new, actionable insights that help put you on the right path for a successful holiday season.
