The Evolving Christmas Shopper: Key Insights for 2024

As the 2024 holiday season approaches, Australian shoppers are adapting to economic pressures, but the Christmas spirit remains strong.

Our 9th edition of Christmas Shopping Intentions research reveals key insights about the 2024 holiday shopper: They start early, they spend wisely.

For the first time in the report’s history, late November has surpassed December as the peak shopping period. With 63% of consumers aiming to complete their Christmas shopping by then, driven by Cyber Weekend sales. Bargain hunting is poised to shape Christmas shopping timelines this year.

Don’t miss out on the full insights and strategies to capture this season’s savvy shoppers.