26 Oct 2018
The Impact of Sugar Tax: A UK case study by IRI
After the introduction of the UK soft drinks sugar levy on the 6th April 2018, IRI has taken a look at the first signs of how brands implemented the change, how it's impacted the category and who has come out on top.
Key headlines:
- Volumes remaining in positive territory, with some pre-anticipated growth in lower sugar soft drinks.
- A consequent jump in value the short term
- A mix of game plays from prominent players.
This white paper provides strong insights into the impact of a Sugar Tax on another market, and can be used by Shop! members to predict and plan for the possibility of a Sugar Tax implementation in the future.
To download the report, click here.
