IRI New Product Pacesetters - November 2018
In this report, IRI examines and explains:
• The impact that new brands have had on the Australian FMCG landscape, as measured by IRI
• The categories driving the biggest innovation yield per brand
• The influence of smaller manufacturers and Private Label on innovation
• How the market is striking the balance between ‘new’ new brands and extensions of established brands
• Why social media and the power of online should be leveraged when launching new brands
• How premium brands are prevailing, despite soft economic conditions
• The dichotomy between health and indulgence, linked by premium
• The different ways in which brands are communicating superior results
• A perspective on the future: the brands and trends we’ll be talking about this time next year
Also included are the top 10 best performing brands across Grocery (split into Food/Non- Food), Liquor, Pharmacy and Convenience, as well as a cross-section of the brands we expect to feature in 2019.
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