New trend report: The Future 100 2025
VML Intelligence is proud to present "The Future 100: 2025” the essential guide to the coming year and beyond, with 100 game-changing trends to keep you future-ready.
2025 will be a year of paradoxes, where advanced technology meets digital disconnection, where the dawn of the trillionaire collides with cost-cutting and the prolonged challenges of the “cost-of-living” crisis, and where brands must find that delicate balance between resonance with restraint.
In addition, it’s time to prepare for new realities—by our own imaginations and by technology that conjures next-level imagined worlds for us to live in. As people are faced with unsettling issues, they are proactively creating a reality that makes sense to them—one that is imaginative and optimistic. This is a time when cocktails levitate, technology can help us transcend the constraints of the body, and anything we imagine can be realized. 2025 is the year of possibilities.
Highlights include:
#01 Reality shift: Embracing delusion is highly intentional: a form of optimism, and a route to imagining, or manifesting a better reality than the one in which you find yourself.
#83 Somatic wellness: Practitioners are counseling that tuning into the body can calm the mind—and brands are beginning to tap into this wisdom, too.
#36 Chaos packaging: Gravy in a beer can. Tampons in an ice cream tub. Coffee in a tube. Brands are using packaging to play with audiences’ expectations.
#97 World-conjuring tech: Anything imagined can be realized
