Shop! ANZ Shopper Investigation 1 - Coffee - Grocery Channel
Australians are a nation of coffee lovers. Images of packed cafes, bearded baristas and flat whites sprinkled with powdered chocolate artworks are well embedded into the psyche of Australians whether they be office workers, tired parents, or friends enjoying a warm cup of brew.
Shop! ANZ wanted to know if this love extends to home coffee experiences too, and what is influencing shoppers to purchase outside of cafes and coffee houses. In conjunction with crowdsourcing insights provider, SmartSpotter Australia, we examined the key drivers and instore habits of shoppers.
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