19 Sep 2023
SHOP! GLOBAL: Easter Retail Worldwide 2023
The Instore Report “Easter at Retail Worldwide 2023”
A snapshot of instore activations from 5 countries.
To serve our members and partners across the globe we are happy to share creative and inspirational insights on POP, Visual Merchandising, Store design, Digital and Interactive, Sign, Promotions, Decoration, Props, Lighting, Print Media, Adhesives, Floor Stickers and much more with the purpose to improve the in-store shopping experience during the Easter season. This report shows in-store experiences and shopper activation examples with over 150 pictures from 5 countries. It will give you insights about the state of retail during the Easter 2023 season.
In-Store Strategies
- Dominates global brands at retail
- Local retailers are increasing the approach of seasonal activities
- Brands showing the usage of dierent in-store elements per type of retailer
- Seen in the following categories: Chocolate, Food, Fashion, Gifts, Flowers
- A mix between an Easter and spring look and feel is sometimes visible
In-store Tactics
- Easter across the whole store is sometimes visible
- Easter on certain focal points throughout the store is an often used tactic
- Displays at end caps throughout the store
- Second placement
In-Store Elements
- A strong focus on visual merchandising offering buying suggestions
- Decoration and signage
- Pallet displays
- Top cards, shelf talkers, wobblers, ceiling hangers, dividers
- Temporary displays
- Packaging
In-store Messaging
- Theme & inspirational message
- Price
- Price promotions
- Everyday low prices
- Discounts and percentages off
