18 Jul 2017
Special Report: Reinventing Customer Service
Customer experience has become the guiding principle for service industries of all types, but it plays a particularly important role in the retail sector where digital options have exploded over recent years. How the shopper experiences your brand — in either the physical or digital environment — has become the top determinant in whether they will continue to shop with you.
With this special report, Shop! (POPAI) presents shopper behaviour insights from two important sources to help you create an experience that is truly distinctive.
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