View the full image and info gallery of all 2021 Shop! Marketing at Retail Awards entries here.
2021 Shop! Marketing at Retail Award Winners - Gold, Silver, Bronze
Category | Gold | Silver | Bronze |
Large or Department Store | BIG W Toys for Joy – Branded Group for Big W | Myer Giftorium - IVE Group with AFI Branding for Myer | Paslode Bunnings End - 5P Group for ITW Construction Asia Pacific |
Grocery Store (Food) Temporary Display | Nutella Back to School 2021 - Opal Specialty Packaging with The Mix Agency for Ferrero Australia | Kinder Halloween 2021 - The Mix Agency with Opal Specialty Packaging for Ferrero Australia
| Red Bull Racers – Red Bull with Boo Group & Mars Wrigley Christmas 2021 Display – 5P Group for Mars Wrigley |
Grocery Store (Food) – Permanent Display | L'OR Modular Shopper Solution - The Mix Agency with POPP Unlimited Pty Ltd for JDE | Drakes Golden Grove - plant based meat aisle transformation – v2food | Lindt Premium Permanent Display Stand - Genesis Retail Displays for Lindt & Sprungli |
Grocery Store (Non-Food) | 2021 Discovery Garden – Styleprint for Woolworths | Coles Game On! – ID POP for In Comm
| King C Gillette Launch Permanent Display - Tag with Popcorn Displays for Procter & Gamble |
Liquor – Temporary Display
| 19 Crimes Snoop Cali Red In-Store Launch – Treasury Wine Estates | Hendrick's Lunar New Product Launch FSDU – IVE Group for William Grant & Sons | Part Time Rangers POS Suite – id8 Studio for Brown-Foreman |
Liquor – Permanent Display
| Penfolds Modular Cube Set POS – Treasury Wine Estates with Signaction | Modular Gondola Solution Countertop Display - IVE Group for ALM | Small Footprint Wrap Display – What to Do for Accolade Wines |
Petrol, Convenience & Route | Red Bull Racers – Red Bull with Boo Group | Mentos Modular Countertop Display - ID POP for Stuart Alexander & Co | Extra White for a Brighter Smile – 5P Group for Mars Wrigley |
Health & Beauty – Temporary Display
| Mecca - The Beauty Spectacular Holiday 2021 - Dashing Group for MECCA Brands | Centrum Benefit Blends Floor Display - IVE Group for GlaxoSmithKline | Revlon Ultra HD Snap! – POP This for Revlon Australia |
Health & Beauty – Permanent Display
| Oral-B Lift and Learn Side Mesh for Chemist Warehouse - Tag with Popcorn Displays for Procter & Gamble | Oral-B Revolutionary Technology iO Launch - Tag with Rare Shopagear for Procter & Gamble | TWC Pain Solution Permanent Display - POPP Unlimited Pty Ltd for GlaxoSmithKline |
Consumer Electronics – Temporary Display
| Gift the World with Galaxy – Traffik Marketing for Samsung | N/A | N/A |
Consumer Electronics – Permanent Display
| Vodafone PS5 Takeover - IVE Group for Vodafone Australia | Sony Boutique Headphone Display - id8 Studio for Sony Australia | Lenovo Smart Frame - Innovation Zone – ID POP for Lenovo
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Specialty Retail, Lifestyle & Service Providers – Temporary Display | Australia Post- Spread the Merry – Dashing Group for Australia Post | Smeg x Dolce Gabana Collaboration – SMEG Australia | H&R Block Pop-Up – April 5 Agency for H&R Block |
Specialty Retail, Lifestyle & Service Providers – Permanent Display | Havianas Modular – 5P Group for Aqueo Imports & Distribution | Paslode Bunnings End - 5P Group for ITW Construction Asia Pacific | Barry the Numnuts Educational Counter Display - Genesis Retail Displays with Numnuts for Senesino |
Category Management
| Drakes Golden Grove - Plant-based Meat Category Transformation – v2food | PETstock Apparel Category Solution - Point Retail for Petspiration Group | AAP Pipe Fitting Category Solution - Point Retail for AAP Industries |
Window Displays
| Crown Cellar & Co x Penfold's Interchangeable Window Display - MAAKE for Treasury Wine Estates (Penfolds) | Centrum Benefit Blends - IVE Group with Lithocraft for GlaxosmithKline | AESOP – Festive Display – IVE Group for AESOP Retail |
Store Design
| Queen Baking Wonderland Pop Up Shop – XPO Brands for Dr Oetker Queen | H&R Block Pop-Ups - April 5 Agency for H&R Block | Primary Dental Retail Expansion Program - Zulu8 with Rare Shopagear for ForHealth Group |
POP This Retail Industrial Design – Temporary Display | Kinder Surprise Disney Princess & Marvel Superheroes Castle 2021 - The Mix Agency with Think Display for Ferrero Australia | Kinder Halloween 2021 - Opal Specialty Packaging with The Mix Agency for Ferrero Australia | Myer Giftorium – IVE Group - IVE Group with AFI Branding for Myer |
POP This Retail Industrial Design – Permanent Display | L'OR Modular Shopper Solution - The Mix Agency with POPP Unlimited Pty Ltd for JDE | Paslode Bunnings End - 5P Group for ITW Construction Asia Pacific | TWC Pain Solution Permanent Display - POPP Unlimited Pty Ltd for GlaxoSmithKline |
Centrum Printing Produced in ANZ | BIG W Toys for Joy – Branded Group for Big W | Carman’s Kitchen Aussie Oats & Birthday Bars Back to School Display - Abbe Corrugated with the thrills for Carman's Kitchen | Woolworths Bricks 2021 - Styleprint for Woolworths |
Digital Instore, Mobile, Social & Online | Microsoft Virtual Product Advisors: The In-Store Experience Online – CPM Australia for Microsoft | SMEG Rewards – D2C for SMEG Australia | Pirelli Tyre Digital Kiosk - Point Retail for Pirelli Tyres Australia |
Field Marketing | Microsoft Field Labour and Influence Program – CPM Australia for Microsoft | SMEG Rewards – D2C for SMEG Australia | Judges Bench relaunch of product sampling station - IVE Group for IBA |
Experiential
| Samsung Galaxy Z Series & Telstra Campaign – DisplayWise with Cheil for Samsung | Queen Baking Wonderland Experience - XPO Brands for Dr Oetker Queen | Smith's 90th Birthday - 31ST for PEPSICO |
Sales Promotion
| Harris 'Made for Adventure' Promotion - The Mix Agency with IVE Group for JDE | Western Star "Find a Gold Star" Consumer Promotion - Fonterra | PEPSICO Multi-Pack Consumer Promotion - 31ST for PEPSICO |
Occasion-based Shopper Campaign
| Bundaberg 'Where's The Bear' - Traffik Marketing for Diageo | Myer Giftorium - IVE Group with AFI Branding for Myer | Ferrero AUS Easter Gifting 2021 - The Mix Agency with Opal Specialty Packaging for Ferrero Australia |
Integrated Path to Purchase Campaign
| Wonder Recycling Rewards 2021 – 31ST for Goodman Fielder | Snoop Cali Red Australia Product Launch (Shopper & ATL Campaign) – Treasury Wine Estates | Smith's 90th Birthday - 31ST for PEPSICO |
Campaign Response to a Covid-19 Changing Shopper | Microsoft Virtual Product Advisors: Online Shopping Made Human - CPM Australia for Microsoft | Red Bull Racers – Red Bull with Boo Group | SMEG Rewards – D2C for SMEG Australia |
5P Group Environmental Stewardship | Wonder Recycling Rewards 2021 – 31ST for Goodman Fielder | Red Bull Racers – Red Bull with Boo Group | Telstra Leaseline Displays – IVE Group for Telstra & Glucoboost Clip-Strips – Nova Pharmaceuticals |
2021 Shop! ANZ Pinnacle Award winners
Award | Winner |
People’s Choice | Bepanthen Tattoo at the 2021 Tattoo Expo - HH Global for Bayer Australia |
Best Design & Innovation | Queen Baking Wonderland Pop Up Shop – XPO Brands for Dr Oetker Queen |
Best Shopper Experience
| Microsoft Field Labour and Influence Program - CPM Australia for Microsoft |
Best Display | Queen Baking Wonderland Pop Up Shop – XPO Brands for Dr Oetker Queen |
Tom Harris Retail Marketing Award (Best in Show) | Queen Baking Wonderland Pop Up Shop – XPO Brands for Dr Oetker Queen |
Shop! ANZ AWARDS 2021 | OFFICAL PHOTOS.
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