Category Description:
Awarded to the best installation demonstrating application of category management principles. Covers 'multi- brand' installations designed to maximise stock placement and/or organise a specific category to make it easier to shop. Open to all stores & categories.
Judges will be consider
How the entry addresses the brief, the application of shopper insight, representation of and impacts on both category and product, ease of navigation, opportunity for education and practicality for stock management.
