Category Description:
Awarded to the best display across all consumer electronic categories including telco, IT, small appliances, major appliances, home entertainment and office equipment. Permanent or Temporary.
Judges will consider:
How the entry addresses the brief; design impact; fit for purpose; stock weight and management; ease of distribution and installation; is the display sturdy, cost effective and recyclable; Interaction with the shopper (lighting, moving parts); navigation; education; flexibility and campaign-ability. Judged in context of size of production run.
