Category Description:
Awarded to the best integration of digital technology into the retail environment or best retail campaign that most successfully uses digital media, internet tools, social media, and was specifically designed for or enabled by digital technology or a mobile device (including mobile phone, tablet, mobile payment solution, in-field devices etc). Includes in-store, e-commerce and omni-channel environments.
Judging Points:
Judges will be looking for world class, cutting edge technology integration into the physical in-store retail experience and/or out of store experiences to enhance
product/service education, enablement of purchase and extended relationship with the brand/retailer pre and post leaving the store, as well as means of capturing data, user sharing and viral potential.
