Melbourne | Evolving Shopper Journeys - and their implications for touchpoint activation
Our second Professional Development Series (PDS) of the year is the perfect opportunity to build your knowledge and inspire your team.
With the growth of omnichannel shopping, multiple shoppable touchpoints and emerging digital shopping and inspiration channels, let alone the surge of Retail Media, this paper and presentation will explore how purchase and customer journeys are changing, both shortening and lengthening, and the growth of shoppers' personal ecosystems.
It will then outline the impacts on ways to influence shoppers and the most important touchpoints to use across various categories.
This session will be presented by Norrelle Goldring, who has decades of experience in retail marketing, shopper and retail insights, and category and channel strategy.
Doors will open at 9.30am with time for networking and refreshments, followed by an hour presentation with time for Q&A with Norrelle.
This is an opportunity not to be missed, limited spaces available. Register now.
Read about the speaker
Norrelle Goldring, Former Shop! ANZ Director
A specialist in consumer and shopper behaviour and commercial and marketing strategy in and with FMCG brands and retailers for 20 years, Norrelle is a frequent commentator in retail industry media and former Vice-Chair of the Shop! Association.
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Proudly Supported by Shop!'s 2025 Professional Development Series Partners
