Integrated Path to Purchase Campaign

Category Description:

Awarded to the best integrated retail campaign that covers multiple touchpoints across the shopper experience and multiple stages of the path to purchase from awareness to consideration, purchase and beyond. 

Judges will be looking for a big idea that executes seamlessly across the various touchpoints (utilising at least 3), with consistency and relevance as well as intelligent use of media and whether the objectives have been supported by the media mix.