BEST RETAIL MARKETING CAMPAIGNS CROWNED

Myer Santaland named top retail marketing concept

VIEW ALL AWARDS CASE STUDIES - FULL WINNERS LIST BELOW

Active and Ideaworks by Y&R last night scooped the major prize in an event celebrating Australian Retail Marketing, taking home the Best in Show Award for its Myer Santaland concept at the Shop! (formerly POPAI) 2018 Marketing at Retail Awards.

Myer Santaland took out several of the major prizes at the Awards Gala Dinner, held last night at Doltone House Jones Bay Wharf, including the Tom Harris ‘best in show’ Marketing at Retail prize, Best Design & Innovation, and Best Shopper Experience.

Best Display was awarded to Spark and Ainbow’s Star Wars: The Last Jedi for The Walt Disney Company, while PepsiCo and XPO Brands won the People’s Choice Awards for Doritos Crackers.

In the two largest and most tightly contest categories – Integrated Path to Purchase and Occasion-Based Campaign, Convert Communications and Edelman won two Golds for their Sprocket Mother Day entries for HP Australia.

Experiential, the fastest growing category of the Shop! Marketing at Retail Awards program, saw Myer Santaland by Active and Ideaworks by Y&R take home Gold, while Silver went to The Round Table’s Project Botanicals for Bacardi- Martini and Bronze to Myer’s Giftorium Christmas Experience by Active.

In Grocery (Food), Fonterra dominated the Permanent category, winning Gold for its Ideal Chiller campaign with The Xine and Hussmann and Silver for its Next Generation In-Aisle Fridges with Clemenger BBDO and Parmalat. In all, Fonterra’s Ideal Chiller received three Gold on the night, while its Next Generation Fridges received two Silver.

Bronze in Grocery (Food) Permanent went to ID POP’s Pringles Gravity Fed Unit for Kellogg Australia, and in Temporary, the Red Bull Smile Like Dan campaign by Extravert and OPG Global won Silver; and Fonterra, APR Creative and General Mills’ Mexican Made Easy Collaboration took Bronze.

In Health and Beauty, Gold prizes went to Revlon’s Youth FX Floor stand by POP This POP That in Temporary, and EDA’s Bvlgari Travel Retail system for Permanent.

The annual Shop! ANZ Marketing at Retail Awards recognise and reward best practice, innovation, and excellence in retail and shopper marketing across Australia and New Zealand. Now in their 20thyear, the Awards span 22 categories, covering physical display (both permanent and temporary) and shopper experience.

2018 is the Awards biggest year ever, not only attracting a record number of entries at 222 (65 more than 2017), but also the highest standard right across the board.

Carla Bridge, Shop! ANZ General Manager, said she was blown away by the quality of entries, with the 2018 competition incredibly tight.

“While every year has stand-out entries, this year our Awards program was especially competitive, owing to the high calibre of the campaigns submitted,” Ms Bridge said.

“There was a noticeable lift in the standard of entries right across the board, in most categories, there were several worthy winners, however, we were only able to Award Gold, Silver and Bronze in each category,” she said.

“We’ve seen a surge in popularity in the non-traditional Shopper Experience categories. While the more traditional Physical Display categories remain as strong as ever, 2018 has really been a tipping point for newer disciplines such as Digital and Experiential.”

To achieve Gold, Silver and Bronze Awards, entrants must hit set scores – in the case that a score is not met in a category for that year, no prize is awarded.

Ms Bridge congratulated all the winners of the 2018 Awards. “These Awards are a true testament to the strength and success of retail marketing in Australia and New Zealand and prove that the sector is a robust and indispensable element in the retail mix,” said Ms Bridge.

To view the 2018 Shop! Marketing at Retail Awards entries and images click here.

2018 Shop! Marketing at Retail Award Winners - Gold, Silver, Bronze

Category	Gold	Silver	Bronze
Large or Department Store	Santa’s Christmas Cabin at Big W – Think Display for Ferrero Australia	A Fresh Approach to Food Waste – Think Display for Sunbeam Australia	Oral B Touch & Learn Display – Williams Lea Tag with Popcorn Displays for Proctor & Gamble
Grocery Store (Food) Temporary Display	Nestle Nutritious Snacks 2017 Aussie Faves NDP – Nestle Australia with Store Display Global	Red Bull Smile Like Dan – Extravert with OPG Global Solutions for Red Bull Australia	Mexican Made Easy Collaboration – Fonterra with APR Creative & General Mills
Grocery Store (Food) – Permanent Display	Ideal Chiller – Fonterra Australia with Clemenger BBDO & Parmalat Australia	Next Generation In-Aisle Fridge – Fonterra with The Xine & Hussmann	Pringles Gravity Fed Unit – ID POP for Kellogg Australia
Grocery Store (Non-Food)	-	Energizer Mixed 4-way – POP This POP That for Energizer Australia	Lynx Gold Reinventing the Wheel – Konica Minolta for Unilever Australia
Liquor – Temporary Display	19 Crimes First Choice Launch – Treasury Wine Estates	Iron Jack Ute Display – Geometry for Lion	The New McWilliam’s Wine Range – Orora Specialty Packaging for McWilliam’s Wines Group
Liquor – Permanent Display	-	Spirit of New Orleans _ What To Do for Southtrade International	Jack Daniel’s Super Premium Display – id8 Studio for Brown Forman
Petrol, Convenience & Route	Going Natural: Disrupting the Energy Drink Category – Conversion With Allprint Graphics for Frucor Suntory	Kettle Popcorn Cups Pops P&C – Orora Specialty Packaging for Snackbrands Australia	7-Eleven Cookies N Kreme – Active for 7-Eleven
Health & Beauty – Temporary Display	Youth FX Floor Stand – POP This POP That for Revlon Australia	Photoready Selfie – POP This POP That for Revlon Australia	Neutrogena Acne Light Therapy Mask Launch – Semcom Visual Communication for Johnson & Johnson Pacific
Health & Beauty – Permanent Display	Bvlgari Travel Retail System – EDA for Bvlgari	GSK Store of the Future – Bluestar Displays for GlaxoSmithKline	Australis Customisation Palette Spinner – Point Retail for Heritage Brands
Consumer Electronics – Temporary Display	Star Wars: The Last Jedi – Spark with Ainbow for The Walt Disney Company	The Camera. Reimagined. – Cheil Australia for Samsung Electronics Australia	Ultimate Ears Pop Up – Active for Logitech
Consumer Electronics – Permanent Display	A Fresh Approach to Food Waste – Think Display for Sunbeam Australia	Miele Blizzard Floorcare – Mills Echo for Miele Australia	Oral B Touch & Learn Display – Williams Lea Tag for Proctor & Gamble
Specialty Retail, Lifestyle & Service Providers – Temporary Display	-	Purina Pro Plan Bright Minds Pallet – id8 Studio with Konica Minolta for Nestle Purina	Crown Level One Retail Promotion – Immediate Marketing Communications for Crown Resorts
Specialty Retail, Lifestyle & Service Providers – Permanent Display	Wolverine Floating Shoe Display – Active for Workwear Group	Petstock Glow Display – id8 Studio for Petstock	Brickworks Sonnen Solar Display – Mills Echo for Brickworks Building Products
Category Management	Ideal Chiller – Fonterra Australia with Clemenger BBDO & Parmalat Australia	Next Generation In-Aisle Fridge – Fonterra with The Xine & Hussmann	Best Friends Health & Wellness Category Display – Point Retail for Best Friends Pets
Window Displays	Samsung Galaxy Low Light – Cheil Australia for Samsung	Samsung Galaxy S9 \| S9+ Preorder – Cheil Australia for Samsung Electronics Australia	Cars 3 Myer Window – Active for The Walt Disney Company
Store Design	Ideal Chiller – Fonterra Australia with Clemenger BBDO & Parmalat Australia	RACQ – Public Design Group for RACQ	Giftorium Christmas Experience – Active for Myer
Digital Instore, Mobile, Social & Online	Sprocket Mother’s Day: Social Influencer & CGC Campaign – Convert Communications with Edelman for HP Australia - Print	Red Bull Smile Like Dan – Extravert with OPG Global Solutions for Red Bull Australia	Allen’s Fruits & Cream, Vote For Your Favourite Flavour - Nestle
Experiential	Myer Santaland – Active and Ideaworks by Y&R for Myer	Project Botanicals – The Round Table Communications for Bacardi Martini Australia	Giftorium Christmas Experience – Active for Myer
Sales Promotion	Parmalat Ice Break XBOX On Pack Promotion – MKTG for Parmalat	Buy Beer, Shazam, Get Cool Stuff – Carlton Dry – Clemenger BBDO for Carlton & United Breweries	Get Vestive – Bamboo Marketing Communications for Frucor Suntory
Occasion-based Shopper Campaign	Sprocket: The Perfect Mother’s Day Gift - Convert Communications with Edelman for HP Australia - Print	Myer Santaland – Active and Ideaworks by Y&R for Myer	Red Bull Smile Like Dan – Extravert with OPG Global Solutions for Red Bull Australia
Integrated Path to Purchase Campaign	Sprocket Mother’s Day: Live it. Love it. Buy it. - Convert Communications with Edelman for HP Australia - Print	Aperol Integrated Campaign – Campari Australia	Doritos Crackers – PepsiCo with XPO Brands
Field Marketing Excellence	Optus Prepaid Mobile Field Program – CPM with Retail Safari for Optus	Brushes, Bling & Big Sales – Conversion with Think Display for Colgate Palmolive	Spreading the Love for Obela Hommus – Conversion for Obela Global
Megara Environmental Stewardship	Woolworths Ice Cream Van – Styleprint with Blackdog for Woolworths	Ferrero Kinder & Pralines Easter 2018 Basket – Orora Specialty Packaging for Ferrero Australia