IMI’s PromoTrack™ 2024 report | Co Sponsored with Shop! ANZ
IMI’s PromoTrack™ 2024 is the preeminent source of promotional best practice available.
Now in its 21st year, Promotrack™ draws from shopper research (conducted in March 2024), global case studies, and a database of over 33,000 programs. The goal being to make brands more money by stealing share, optimising ROI, and delighting the shopper.
PromoTrack™ 2024 includes:
100+ pages of up-to-date best-practice learnings
Draws from IMI’s database of over 32,000 programs, thousands of case studies, recent shopper research (1,200 respondents), and experience
Detailed learnings around prize, mechanic, retail requirement and comms best practice
Input from brands and agencies
Best Practice Workshops available
SHOP! members | PromoTrack™ 2024 Report | FREE (Usually $3,900)
Report + Tailored Workshop | $5,400
Tailored Workshop | $1,500
Click to download the report >>>
