Moccona launches limited edition designer jar collection to support sustainability
This year, JDE invited the next generation of young, socially-conscious designers from leading design schools across Australia and New Zealand to create a sustainability-themed, limited-edition collection of its 100% recyclable glass coffee jars as part of an international design competition.
The design theme aligns to JDE’s mission for all of its packaging to be 100% recyclable, with each of the six winning jar designs – Pedalling Forwards, Protecting Friends, Our Whales Below, Bee The Change, Small Actions, and Renew – bringing to life a sustainability issue that its designer is passionate about.
To help tell their stories, each designer was paired with an ambassador and a sustainability cause relevant to their jar design to help publicise the issue. Moccona will be donating $100,000 of support to be shared between the six causes – with consumers being asked to vote for their favourite cause and help decide how much goes to each.
Says Nicole Gardner, general manager, Edge: “Moccona’s decorative jars are always popular, tapping in as they do to the upcycling trend. It’s great to see the brand build on its upcycling credentials this year, with its sustainability inspired collection giving a platform and a voice to young designers wanting to make a positive impact.”
Says Dominique Stichling, marketing manager, Moccona: “When it comes to helping make a more sustainable world, every little action can make a difference. That’s why we were delighted to give young designers the opportunity to explore the theme for our 2022 limited-edition jar collection and help inspire others to take small steps for a better future.”
Developed by Edge, with PR by One Green Bean, media by Havas Media and shopper by The Mix Agency, the integrated “Be Inspired to Make a little Difference” campaign has been brought to life through TV, online video, out of home, shopper, digital and social elements to drive awareness and engagement with the new limited-edition jar collection and to inspire others to upcycle their Moccona coffee jars.
The limited-edition jar collection is available in supermarkets from 18 July, 2022.
To find out the inspiration behind each design visit here
