New speaker announcement: James Henson, Spark New Zealand
Spark New Zealand
Shop! ANZ are thrilled to announce that James Henson, Channel Marketing Chapter Lead at New Zealand’s leading telecommunications provider, Spark, will be presenting at next week’s Professional Development Series Webinar: Digital Instore.
In May 2020, James led Spark in changing the way New Zealander's shopped online with their first virtual shopping experience that was designed to look and feel like a real Spark store.
About Spark
Spark is New Zealand’s largest telecommunications and digital service company. Our customers range from consumers and households to small businesses, government, and large enterprises. Across all of our services – mobile, broadband, cloud services, digital services and entertainment – we have relevance for almost every New Zealander.
We invest in resilient, adaptable infrastructure and products and services that connect and empower New Zealanders. But beyond the direct impacts of our network and products, we also play a role in building connected, and equitable communities. Our purpose is ‘to help all of New Zealand win big in a digital world’.
At Tuesday’s Webinar, James will be presenting the case study: Spark Virtual Store.
Amid the Covid-19 pandemic, a new way of shopping was launched. In just 8 short weeks, a 100% remote working team launched NZ’s first 3D online Virtual Store for NZ’s leading Telecommunications business Spark.
The Spark Virtual Store integrated cutting edge technology with a client ambition to materialize Spark’s aspiration to bring the future to New Zealand faster.
The project combined 3D architectural modelling techniques with emerging interactive design to be immersive and intuitive. The store mirrored the physical customer journey experience from the moment the customer entered the store.
A success by all measures, the store surpassed expectations of site traffic, sales conversion and product awareness, as a result the 3D Virtual Store is now a permanent e-commerce channel for Spark as they explore further development of the experience: extending the offer from retail to business customers.
Event & Bookings
When: 11am AEST Tuesday, 25 May.
This event will be hosted via Zoom. Join us from anywhere in the world to hear more about the Spark Virtual Store plus two other case study presentations. Read more.
FREE to members. Non-members AU$30. Need help booking? Get in touch zita@shopassociation.or.au
