Sydney | The role and effectiveness of off location displays
Our second Professional Development Series (PDS) webinar of the year this is the perfect opportunity to build your knowledge and inspire your team.
What is the role of offlocation displays? Do they create conversion for an impulse sale, change the location of a planned purchase to one away from the aisle, or simply remind shoppers of a product and then they purchase it from the aisle anyway (or not)?
This presentation will look at the role of various types of offlocation displays, what constitutes an effective display for each, and dig into which types of displays are actually seen and noticed by shoppers. Tgarage will use recent eye-tracking studies to show attendees what displays shoppers do and don’t see, and why.
This session will be hosted by Norrelle Goldring, who has decades of experience in retail marketing, shopper and retail insights, and category and channel strategy.
Doors will open at 9.30AM with time for networking and refreshments, followed by an hour presentation with time for Q&A with Tim.
This is an opportunity not to be missed! Limited spaces available - register now.
Read about the speaker
Norrelle Goldring, Former Shop! ANZ Director
A specialist in consumer and shopper behaviour and commercial and marketing strategy in and with FMCG brands and retailers for 20 years, Norrelle is a frequent commentator in retail industry media and former Vice-Chair of the Shop! Association.
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Proudly Supported by Shop!'s 2022 Professional Development Series Partners
