Update: 2024 Awards Categories?
An annual review of the Shop! Awards and categories is conducted at the conclusion of each Awards program to ensure continued relevance. In 2024 we have made a few tweaks to the Awards, removing some categories and introducing two new categories to help spread entries and provide more opportunities for entrants.
Expo Displays
Brand new to Shop! ANZ in 2024, Expo Displays is designed for Exhibition Displays and Stands and will recognise displays built for and used in an Expo environment, whether that be trade or consumer shows. Displays may include interesting or innovative use of floor space, use of available space in the exhibition environment (including, but not limited to suspended elements) and integration of technology and sensory components that work together to create a greater connection with show attendees and the deliver on the clients expectation.
Retailer Exclusive Categories Expanded
In 2023 Shop! ANZ introduced the Retailer Exclusive Campaign category, which fell under the growing ‘Shopper Experience’ stream to recognise campaigns and activations tailored for and carried out exclusively for a single retailer. Due to the popularity of this category, in 2024, it has been split into two categories - the existing Retailer Exclusive - Campaign, for any campaign featuring two or more touchpoints within the same retailer (eg. A POS display AND sales promotion), which falls under the Shopper Experience stream. The new Retailer Exclusive - Displays is for any physical activations of single disciplines (eg, a single unit or suite of POS displays), developed exclusively for a single retailer. Retailer Exclusive - Displays falls under the Physical Displays stream.For both Retailer exclusive categories.
Environmental Stewardship
In previous years, entry to the Environmental Stewardship category has been via the answering of an optional additional question, with responses from all entrants, regardless of category, judged together. Due to the increase in sustainably designed and manufactured displays, in 2024 Environmental Stewardship will once again become a standalone category, with separate criteria, eligibility, and questions. Environmental Stewardship prizes will be awarded to the in-store activation that shows the most consideration for environmental impact in design, production, shipping, use, and end of life.
