19 Apr 2021
SHOP! GLOBAL: Easter at Retail Worldwide 2021
The global network at Shop! has worked together to give members a snapshot of what Easter looked like at retail accross 11 countries.
As the relevance of Easter varies in individual countries, so does the weight of shopper marketing spend instore. But for retailers and brand manufacturers across the world, creating an Easter occasion instore adds value to overall shopper experience and can influence customer behaviour around gifting and meal preparation.
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