Retail Marketing in 2020 Online Conference

10:20am, Tuesday 15 September
Tim Graveling, Design Director, Dalziel & Pow

Tim has worked in the industry since the 90s, starting out in the food and beverage sector designing bars and restaurants. In 2007, he joined D&P where he has worked with clients around the globe, including Next, Landmark Group, David Jones, Target, Wyevale and Reitmans Group. As Design Director, he likes to stay involved throughout the entire process of a project - from the initial conversation over a cup of coffee to sketching ideas to standing in the finished store at the end.

TOPIC: Putting the joy back into the retail experience post-COVID

In today’s world, safety has quickly become a key driver of consumer behaviour. But with a heightened focus on hygiene and social distancing measures, the post-COVID physical shopping experience runs the risk of alienating customers by failing to connect on an emotional level. Post-lockdown audiences will be looking for a feel-good boost - and brands who are able to tap into this idea of reconnection will be a popular choice. D&P Design Director Tim Graveling will explore how brands can inject the magic and excitement back into the retail experience to surprise and delight customers, whilst still providing a safe and secure environment for them to shop in.

11:55am, Tuesday 15 September
Kurt Hegvold, Managing Director GM ANZ, SC Johnson

An experienced and passionate commercial leader Kurt has spent the last 20+ years working with many of the world’s leading CPG companies. A career that has seen him build experience with Coca-Cola, Unilever and Pepsi-Co both locally in ANZ and across North America. Kurt has held roles across multiple disciplines including Sales, Marketing, M&A Strategy and General Management.

As Managing Director of SC Johnson ANZ a global and privately held manufacturer of household cleaning, disinfection, pest, disease control and lifestyle brands, Kurt oversees a passionate team dedicated to building the equity of SC Johnson’s stable of household brands. Currently, Kurt is spearheading a major strategic shift for the company, transforming the portfolio of brands and products to unlock growth opportunities in tailwind category growth segments, new growth channels and tapping into rapidly changing consumer lifestyle needs and behaviours. 

TOPIC: There’s 'Method' in our Madness

After five years of trying to secure broad distribution of the brand Method across major ANZ retailers, the team at People Against Dirty found themselves facing another round of harsh deletions and the risk or folding the brand and business. Having acquired the business in 2019 SC Johnson gave our local team the green light to integrate and relaunch the business. This is the story of how we took a business on its third strike all the way to the world series championship. Now with over 230,000 TDP’s across ANZ, the brand is rapidly gaining share in some of the toughest categories in CPG and enjoying triple digit growth.

10:20am, Wednesday 16 September
Margaret Stuart, Head of Corporate and External Relations, Nestle Oceania

Margaret heads Corporate and External Relations at Nestlé Oceania, where she is responsible for communications, public affairs and public relations activity across the region. In this role, Margaret manages issues shaping Nestlé’s operating environment in areas as diverse as nutrition, human rights, environmental sustainability, water and rural development, working across a portfolio of iconic food and beverage brands. She has a broad corporate affairs background, particularly in the healthcare, food and agribusiness sectors, including senior leadership roles in Novartis, Syngenta and Schering-Plough. Recently, Margaret has served on key advisory groups in areas such as human rights and packaging.

TOPIC: The Nestle Sustainability Story

Margaret's presentation will look at what Nestle is doing to achieve sustainability across the business' marketing, including what it is doing for Point of Sale and packaging, and what this means for the business and consumers. We'll also take a look at Nestle's sustainability goals and the types of partnerships and initiatives it is working on for the future.

11:55am, Wednesday 16 September
Ben Balestrieri, Head of Shopper Marketing, Diageo

Ben Balestrieri believes in unlocking opportunity through building high performing, diverse teams. As the Head of Shopper Marketing at Diageo Australia, he credits his corporate success with being driven by an ability to simplify complex strategy and set the conditions for teams to achieve creative excellent and executional brilliance. Ben is the epitome of a purpose-led leader and coach, focusing on dreaming big, challenging the impossible and unlocking possibility in others. Ben’s ability to guide and inspire individuals to break down current thought patterns and actively forge their own future has rapidly lifted the engagement and performance, in those he coaches and mentors. This pragmatic and values driven approach has shaped his reputation as a transformer of talent.

TOPIC: Worlds Collide
Ben takes the opportunity to explore the future capabilities of the Shopper Marketing function and the blurring skill sets across data analytics, media and digital, supply chain and creative excellence. Building tomorrows talent will require the ability to seamlessly navigate this increasingly complex work ensuring Diversity and Inclusion fuels the conversation.