8 PRESENTATIONS, TWO MORNINGS

Over two mornings so you won't be stuck at your screen all day long, we'll run from 9:30am to 12:30pm, Tuesday 10 September and Wednesday 11 September. We want to take you on a deep dive into the current structure and future outlook of ANZ retail marketing and provide you with some ideas and solid direction on what you can do right now to best market your brands, as well as some examples of those who have already started down this path.

You'll have opportunities to ask questions of the presenter at the end of each section, and we'll leave time for short breaks throughout to stretch your legs and grab a drink. A limited number of tickets are available to this online event. All tickets include access to digital recordings prior to the event. 

Book your tickets now >>>

DAY 1

9:35am - 10:15am |  Tuesday 10 September

 

 

 

 

 

 

 

 

Kelly Kachnowski, Senior Vice President Marilyn Strategy, Mars United Commerce (USA)

Kelly Kachnowski has been with Mars United Commerce for 14 years, working across a variety of functions including media, innovation and analytics, and has developed award-winning engagement strategies for a diverse roster of clients. For the last five years, Kelly has helped to build and commercialize the agency's commerce marketing technology platform, Marilyn®, which is revolutionizing the commerce planning process with data and insight. 

Based in Michigan, US, Kelly spent the first decade of her career in the sport and entertainment industry, marketing concerts and events at several of the top venues in the US, as well as for Detroit-based NBA and WNBA teams.  

TOPIC: Commerce Marketing Measurement: Best practices in tracking, measuring and analyzing retail marketing activity

In this session we'll review best practices in setting up and optimizing a measurement practice for Commerce Marketing, including what details to track, key considerations when analyzing the business, and how to apply measurement results to drive business impact. 

 

10:20am - 11:00am | Tuesday 10 September

 

 

 

 

 

 

 

 

Daniel Bone, Insights Director at Circana Asia Pacific

Daniel Bone brings more than 20 years of expertise to his role as insights director. Bone’s focus is to provide Circana clients with evidence-based perspectives on the most pertinent “big-picture” themes impacting Australian FMCG. He is responsible for providing industry viewpoints across food and grocery, liquor, and healthcare.

Bone also leads Circana Australia’s perspectives on major industry trends such as e-commerce and sustainability. He is a frequent speaker at industry conferences and at Circana’s annual State of the Industry event. 

Bone joined Circana in 2015, having previously held the role of global insights director with Datamonitor Consumer (now GlobalData Consumer). In that role, he spearheaded multi-region consumer trends research and presided over expanded global coverage and capability, particularly in the Asia Pacific region.

TOPIC: Australian Retail Market Outlook

Daniel will provide a summary of the state-of-play in Australian retail by highlighting the key headwinds and tailwinds impacting current and future performance. In doling so, Daniel will reflect on the implications for in-store marketing.

11:10am - 11:50am | Tuesday 10 September

 

 

 

 

 

 

 

 

Devon Rick, Managing Partner,  IMI International

Devon is the Managing Partner at IMI International who are the global leaders in promotional marketing consulting. They have developed best practice promotional principles from a database of promotions dating back to 1971. Devon has 17 years on both client/brand and agency side, the last 13 years in consumer research & consulting. Over the years Devon and IMI have helped McDonald’s, Kellogg’s, Heineken, Coca Cola, Asahi, Cadbury and Pernod Ricard in driving promotional outcomes.

TOPIC: Best Practice Promos: What’s working, what’s not, and how to get it right.

  • The competing strategies: Promos to build volume, Promos to build trade relationships, Promotions to build brand
  • Which shopper drives the uplift in sales/volume and ‘why’
  • Current trends and how the cost of living is changing the promo landscape
  • Prizing – themes, tipping points (optimal number of prizes) 
  • Mechanics – the pros and cons to each, and how to make them a driver of repeat purchasing
  • Retail requirement – how much is too much
  • Messaging hierarchy and comms best practice - how to best talk about the promo, the role of on vs. off pack

11:55am - 12:30pm | Tuesday 10 September

 

 

 

 

 

 

 

 

Heather Griffith, Head of Shopper Marketing and Sustainability, PepsiCo ANZ

Heather is Head of Shopper Marketing and Sustainability at PepsiCo, leading the Shopper Marketing team for the Australian snacks business. Heathers 20 years in FMCG spans the UK and Australia, working in sales, commercial strategy and marketing, she is a passionate people leader, having led both the category management and the shopper marketing team in her 10 years at PepsiCo. Heather believes the best shopper campaigns are a mix of art and science, leveraging creative effectiveness frameworks and AI to deliver standout creative while utilising insights from media test and learns, cDNA, sDNA and 1Pd data resulting in campaigns which relevant, memorable and drive category growth.

Heather holds a BA (Hons) degree in Business Studies, and her favourite days are spent with her Labrador Molly on bush trails or at the beach.

TOPIC: The journey from a traditional FMCG to a digital first data driven business

Heather will be talking to PepsiCo’s digital strategy and how it is changing their approach to marketing. She’ll talk to personalisation at scale, the journey they have been on and how they are utilising data to inform both their consumer and shopper marketing execution.

 

DAY 2

9:35am - 10:15am | Wednesday 11 September

 

 

 

 

 

 

 

 

Oliver Cast -  Head of Strategy & Category - GWA Group

A dynamic strategist and category development expert, bringing over two decades of experience from both supplier and agency perspectives across FMCG, Convenience and Consumer Goods industries. A leader in leveraging insights that influence behaviour to build the bottom line. With over ten years of experience as a Shop Association Judge, Oliver possesses comprehensive and diverse knowledge to create exceptional retail experiences that resonate with shoppers.

TOPIC: The Shopper as Your North Star – unlocking launch success

Join Oliver Cast as he shares a journey of insight and innovation, revealing the heart of launching with empathy for the shopper. Discover how Caroma championed a shopper-led approach, crafting the Contura range from inception with shoppers’ needs as our guiding star.

Explore the strategies used to make an impact and win in the last three feet / clicks and how Caroma leveraged the power of collaboration with retailers to unlock growth in the premium bathroom renovation market.

 

10:20am - 11:00am | Wednesday 11 September

 

 

 

 

 

 

 

 

Victoria Garcia, National Sales Manager, Category & Shopper, H&H Group

Prior to joining Swisse in 2019, Victoria had 15 years’ experience in creative agencies across Melbourne and London working with the likes of The Coca-Cola Company, Molson Coors, British Sugar, Mondelez and Treasury Wine Estates.

Victoria’s passion for consumer and shopper-first thinking, and shopper strategy became apparent through her work at The Mars Agency in London working on global commercial project charters with The Coca-Cola Company and strategic partnerships in on-trade with Molson Coors.

She returned to Melbourne in 2016 with a vision improve sophistication of shopper marketing in Australia, which led her to Swisse Wellness where she has held the roles of Shopper Marketing Manager, Category Development Manager and now leads both the Category and Shopper teams.

Victoria is mum to a 3-year-old daughter and fur-mum to a Samoyed named Broccoli and German Shephard x Kelpie named Beets.

TOPIC: Connecting Consumer and Shopper in the Strategic Planning Process

The challenge we all as shopper marketers in Australia face - driving true integration and connection between consumer and shopper thinking. Most businesses go back and forth in structure with Shopper Marketing teams reporting to Marketing or Sales but still the gap remains between consumer and brand marketing. Victoria talks to the challenges she’s faced and the path she’s now on to drive stronger collaboration and shopper thinking up front.

11:10am - 11:50am | Wednesday 11 September

 

 

 

 

 

 

 

 

Raghav Pratap, Growth Lead, Tracksuit

Raghav is the Australian Growth Lead at kiwi-founded tech-start up, Tracksuit. Tracksuit has taken the market research industry by storm, now one of Australasia's fastest growing startups, going from $0-$15M ARR in under 36 months! Tracksuit builds beautiful, always on, radically affordable brand tracking - taking an old school market research product and making it 10x easier to understand and 10x more affordable.

While spending the last 3 years in supporting scaling tech businesses, his prior expertise stretches across both brand and agency, honing his craft with major FMCG businesses, particularly in POP and trade activation marketing.

TOPIC: The Power of Consideration

Tracksuit's data has found that 92% of categories have less than three brands in their consumer’s consideration set. In other words: when someone is looking to make a purchase, they typically don’t consider more than 2–3 brands at a time. So, how can brands get into the top class of consideration? We'll dive into some research we've uncovered, featuring learnings from non-alcoholic cocktail brand Naked Life and others!

11:55am - 12:30pm | Wednesday 11 September

 

 

 

 

 

 

 

 

Olivia Grey, Senior Brand Manager, SunRice

Olivia Grey is a Senior Brand Manager at SunRice in Sydney and the 2024 Activate Joe Berry Award Winner. With a decade of experience in FMCG and six years specialising in food marketing, she has worked across marketing, sales, and trade-marketing, and has a keen understanding of retail and foodservice channels.

TOPIC: Retail Media, a Supplier’s Perspective

Retail media has been around for years, and yet it is currently undergoing significant growth, with spending in Australia forecast to grow to $2.1 billion by 2026, with a CAGR of 20 per cent over the next five years (PWC). 

Given Australia’s retailer concentration, retail media creates unique opportunities for brands to connect with consumers at critical points in the omnichannel purchasing journey. However the conversation around its execution and ROI remains lively and varied.

As we explore this dynamic landscape, we'll examine the factors driving the growth of retail media, and the challenges and opportunities it presents for suppliers, as well as exploring strategies that stakeholders can adopt to leverage its full potential.