Category Description:
Awarded to the best use of retail media as a part of an activation or campaign that demonstrates effective media planning and buying of retailer-owned media to enhance shopper experience, and engagement, drive sales, and deliver exceptional retail marketing results.
Judges will consider:
Insight lead media planning, effectiveness, and measurable impact of retail media utilisation. Judges will assess how campaigns successfully connect with shoppers, elevate brands, and achieve tangible results within the retail environment.
