Category Description:
Awarded to the best retailer exclusive campaign focused on a single retail chain only. Can include multiple or single disciplines and touchpoints within the same retailer, but must include more than two touchpoints.
Judges will be looking for a strong shopper insight driving the creative idea and how well it identifies with the target retailer and shopper. Judges will consider how complete the solution is for the nominated retailer and how it will deliver incremental sales volume.
