Category Description:
Awarded to the best retailer exclusive display/s focused on a single retail chain only. (For Retailer Exclusive Campaigns with two or more touchpoints, please see equivalent category under Shopper Experience stream.)
Judges will be looking for a strong shopper insight driving the creative idea and how well it identifies with the target retailer and shopper. They will be considering how complete the solution is for the nominated retailer and how it will deliver incremental sales volume.
