Category Description:
Awarded to the best permanent or temporary display in any specialty retailer including fashion, footwear, homewares, accessories stationary, art, postal, finance, pet, travel and automobile.
Judges will consider:
How the entry addresses the brief; design impact; fit for purpose; stock weight and management; ease of distribution and installation; is the display sturdy, cost effective and recyclable; Interaction with the shopper (lighting, moving parts); navigation; education; flexibility and campaign-ability. Judged in context of size of production run.
