Lancôme's First Virtual Flagship Pop-Up Launch
Over the last 10 years the experiences that customers have with brands and their products have rapidly transformed in the physical retail space.
Beauty retailing has led the way in creating new and exciting ways for shoppers to learn about new products. Sampling and highly informed brand ambassadors have been key to the process of experiencing new product innovations.
In 2021 we are seeing another shift in how consumer brands who have relied on physical experiences are challenging the status quo of interacting with shoppers.
On Thursday, global beauty brand Lancôme will launch their first virtual Pop-Up in Australia. See what’s instore for the next generation of experiential retailing.
Lancôme is launching its first Virtual Flagship Pop-Up in Australia.
The Virtual Pop-up is an immersive 3D shopping experience that gives visitors an opportunity to get up close with the brand and explore the world of virtual reality from the comfort of their own homes. This experience aims to not only promote Lancôme’s best-selling product Advanced Génifique, but also to dive deep into the science, inform, inspire and encourage visitors to discover the next big thing in beauty tech!
Lancôme is pushing the boundaries of innovation and is merging the world of beauty with technology and engineering - something we are proud to pioneer on a global level and are now executing here in Australia.
The Flagship is divided into different zones allowing visitors to engage with the brand on a new dimension:
- Entrance
- Zone 1: Microbiome Science
- Zone 2: Skin Diagnosis
- Zone 3: Live Streaming
- Zone 4: Voices of Genifique
- Zone 5: Shop
- Zone 6: Game
The Pop Up will have a zone dedicated to discovery where guests can learn about the brand’s product and everything there is to know about the skin’s microbiome. Before purchasing a bottle of Lancôme’s Advanced Génifique, visitors can get skin consultations in real time from Lancôme beauty advisors in the skin diagnosis zone. In the testimonial zone, you will be able to browse through the personal stories of 100 Australians and their experience of using the little black bottle. To further engage, the brand will invite international and local personalities to participate in a series of livestream centred around several topics - skincare, health and well-being, women empowerment, tech and engineering innovations, and the latest beauty trends.
Lancôme’s Virtual Pop-Up will open its virtual door this Thursday 11th until the 25th February.
Watch Genifique POP UP TEASER powered by ByondXR
