POP DISPLAY RETURNS TO PROMINENCE
Traditional displays take top gongs at SHOP! ANZ Awards
Physical shopping experiences have cemented their place back on shopper’s agendas with traditional POS displays wowing judges to take out the Pinnacle prizes at the annual Shop! ANZ Retail Marketing Awards.
The Shop! Retail Marketing Awards, showcase the ingenuity and success of the Australian and New Zealand retail marketing industry, with entrants Awarded Gold, Silver and Bronze accolades across 26 categories, spanning both physical displays and shopper experience.
EDA’s Lip & Nail Play Station for Coty Australia won the Tom Harris Retail Marketing Award (Best in Show) and the biggest prize of the night, in addition to Best Design & Innovation and Gold in Health & Beauty, Temporary.
Two other campaigns followed hotly on its heels – Communicado & Moth Design’s Asahi Sense Tokyo Hero Retail Displays for Carlton & United Breweries, which won Best Display; and Neat Agency’s Black Fri-Yay ‘Devil Emoji’ Vending Machine for Mirvac’s Broadway Sydney winning Best Shopper Experience.
This year’s Awards had their biggest turn out since 2018, with entries more than 20% higher than the previous year, proving that it is indeed business as usual following a lacklustre few years impacted by Covid.
While physical displays took the lionshare of the top prizes there was a noticeable shift in the spread of entries across categories, with shopper experience categories such as Occasion-based Shopper Campaign, Sales Promotion and Integrated Path to Purchase among the most popular.
With the environment and sustainability on everyone’s lips right now, the 5P Group Environmental Stewardship Gold Trophy was awarded to Branded Group’s Free Books for Kids display for Big W. The campaign was designed to The Free Books for Kids program gave away free children’s books, so the display was required to hold between 60-96 small children's books, which changed in size depending on the campaign partners.
Megara’s Sustainable Pharmacy Display for Sigma Healthcare and DisplayWise’s L’Occitane Sustainable Refill Pop-Up Station both won Silver in the 5P Environmental Stewardship category, with MAAKE’s Furphy Melbourne Cup Birdcage for Lion winning Bronze.
Other big winners of the program were The Ship and POPP Unlimited’s Huggies Train Spectacular – a life sized interactive train displaying two full pallets of Huggies nappies and wipes for Kimberley Clark in Ritchies IGA Taren Point, which was Awarded Gold in both Category Management and POP This! Retail Industrial Design, Permanent Display.
Shopper marketing agency, 31ST excelled in the shopper experience categories, taking home three Gold; two for Goodman Fielder’s Wonder Recycling Rewards campaign – Occasion-Based Shopper Campaign and Integrated Path to Purchase; and one for Sanitarium’s Weet-Bix Winter Prize Grab.
New Zealand agency, Farrimond, made a success of their Shop! Awards entry debut, winning Gold in Grocery Store (Non-Food) for its Botanica by Airwick Re-blossom and Silver for Reckitt’s Dettol Germ Genius Integrated Path to Purchase Campaign.
Chocolate brands proved popular with judges, with Lindt’s Premium Chocolate Destination for Ritchies IGA by Genesis Retail Display winning Gold in Grocery Store (Food) Permanent; and The Mix Agency and Opal Specialties taking home Gold in Temporary for Ferrero Rocher x SMEG Golden Kettle.
Mars Wrigley’s M&M’s also had a strong showing, taking home a host of Silver across several categories thanks to some clever work by 5P Group.
The People’s Choice Award, voted for by both the public and industry colleagues was awarded to Traffik’s Bundaberg Rum. Where’s the Bear? for Diageo.
According to Carla Bridge, Shop! ANZ General Manager, not only was the volume of entries to this year’s Shop! ANZ Retail Marketing Awards much higher than previous year, the quality of work and crafting of entries far surpassed that of last year.
“This year was one of the most competitive we’ve seen, and it was very obviously so from the outset,” said Ms Bridge.
“Feedback from the judges has resoundingly praised the standout work contributed by every single entrant, regardless of if they took home a prize.
“It’s so wonderful to see just how hard the industry has worked to not only stay relevant, but to outperform itself following a few years of depressed business. It breaks my heart that not everyone can be a winner on the night, but every single entrant can walk away with their head held high that they held their own in the most competitive field we’ve seen to date,” she said.
“Last night’s results are a true testament to the strength and success of retail marketing in Australia and New Zealand and prove that the sector is a robust and indispensable element in the retail mix.”
To view the 2022 Shop! Marketing at Retail Awards entries and images, visit the Shop! website, www.shopassociation.org.au
2022 Shop! Marketing at Retail Award Winners - Gold, Silver, Bronze
Category | Gold | Silver | Bronze |
Large or Department Store | The Freestyle Projector Displays – id8 Studio with Cheil for Samsung Electronics Australia | Petbarn Treats Display – 5P Group for Petbarn | Myer Christmas, Giftorium and Santaland – IVE Group for Myer |
Grocery Store (Food) Temporary Display | Ferrero Rocher x SMEG Golden Kettle – The Mix Agency with Opal Specialties for Ferrero Australia | Pit Stop Challenge Walk through Theatre – Red Bull with Boo Group | Mars Wrigley M&M Brownie Pallet – 5P Group for Mars Wrigley |
Grocery Store (Food) – Permanent Display | Lindt Premium Chocolate Destination for Ritchie’s IGA – Genesis Retail Displays for Lindt & Sprungli | - | - |
Grocery Store (Non-Food) | Botanica by Airwick – Reblossom – Farrimind for Reckitt | Gillette Labs Prepack Tray at Woolowrths – Tag for Procter & Gamble | Woolworths Abacus Standee – Styleprint with Blackdog for Woolworths |
Liquor – Temporary Display
| Asahi Sense Tokyo – Hero Retail Displays – Communicado with Moth Design for Carlton & United Breweries | Truly Seltzer Australian Market Launch 2022 – 31ST for Campari Australia | Hendricks Neptunia New Product Launch FSDU – IVE Group for Williams Grant |
Liquor – Permanent Display
| Johnnie Walker Blue Label Counter Display – IVE Group for Diageo | - | - |
Petrol, Convenience & Route | Red Bull Dance Your Style Shopper Promotion – Red Bull with BOO Group | Chupa Chups Candy Jar Countertop Display – ID POP for Stuart Alexander & Co | Maximus ‘Summer NPD’ Launch – Bamboo Marketing for Frucor Suntory |
Health & Beauty – Temporary Display
| L’Occitane Sustainable Pop-Up Refill Station – DisplayWise for L’Occitane | Rimmel Volume Thrill Seeker Launch – POP This! for Coty Australia | Lynx Epic Fresh Tower Bin – Indicia Worldwide with Pegasus for Unilever |
Health & Beauty – Permanent Display
| Nail & Lip Play Station – EDA for Coty Australia | Revlon Prestige Beauty System – iDesign Group for Revlon | Sustainable Pharmacy Display – Megara for Sigma Healthcare |
Consumer Electronics – Temporary Display
| Konec Big W Freestanding Display – Point Retail for Konec Australia | - | - |
Consumer Electronics – Permanent Display
| Intel Evo Zone in JB Hi-Fi – Breathe Create for Intel Corporation | Sony PS5 Accessories Island for JB Hi-Fi – Genesis Retail Displays for Sony Interactive Entertainment | Fitbit Officeworks Displays – BOO Group for Fitbit |
Specialty Retail, Lifestyle & Service Providers – Temporary Display | Purina Pro Plan Dog Life Stage Pallet Display – IVE Group for Nestle Australia | L’Occitane Sustainable Refill Pop-Up Station – DisplayWise for L’Occitane | Australia Post Spread the Merry 2022 – Dashing Group for Australia Post |
Specialty Retail, Lifestyle & Service Providers – Permanent Display | Penguin Books Display – id8 Studio for Penguin Random House | 2022 Fitting Cart – Activ8 Group for TaylorMade Golf | PETstock Scoop & Weigh Display – Point Retail with Radford Design for Petspiration Group |
Category Management
| Ritchies Baby Category – The Ship with POPP Unlimited for Kimberley Clark | Revlon Prestige Beauty System – iDesign Group for Revlon | Cabot’s Bunnings Bays – Tag for Dulux Australia & New Zealand Officeworks Smart Home-Office Connected Hub – IVE Group for Officeworks |
Window Displays
| Microsoft Experience Centre Holiday Windows – Point Retail with Spark for Microsoft | Australia Post Spread the Merry 2022– Dashing Group for Australia Post | Seed Child & Teen AW22 Easter Garden – Styleprint for Seed Heritage |
Store Design
| One Pan Eatery – XPO – The Mars Agency for Kraft Heinz | Officeworks Store Network Refresh – IVE Group for Officeworks | - |
POP This! Retail Industrial Design – Temporary Display | Tresemme 940ml – Indicia Worldwide with Pegasus Australia for Unilever Australia | Mars Wrigley Halloween – 5P Group for Mars Wrigley | Big W Christmas Baubles – Branded Group for Big W |
POP This! Retail Industrial Design – Permanent Display | Huggies Train Spectacular – The Ship with POPP Unlimited for Kimberley Clark | Penguin Books Display – id8 Studio for Penguin Random House | 2022 Fitting Cart – Activ8 Group for TaylorMade Golf |
Centrum Group Produced in ANZ | Sustainable Pharmacy Display - Megara for Sigma Healthcare | Free Books for Kids – Branded Group for Big W | Sony PS5 Accessories Island for JB Hi-Fi – Genesis Retail Displays for Sony Interactive Entertainment |
Digital Instore, Mobile, Social & Online | Black Fri-Yay ‘Devil Emoji’ Vending Machine – Neat Agency for Mirvac – Broadway Sydney | Meat & Livestock Australia Greatest Butcher on Your Block – The Mix Agency for Meat & Livestock Australia | Fitbit Officeworks Displays – BOO Group for Fitbit |
Field Marketing | HP Promoter Program – D2C for HP | - | - |
Experiential
| Black Fri-Yay ‘Devil Emoji’ Vending Machine – Neat Agency for Mirvac – Broadway Sydney | One Pan Eatery – XPO – The Mars Agency for Kraft Heinz | Cointreau ‘Margarita Kombi’ Tour – Bamboo Marketing with Mavern PR for Spirits Platform |
Sales Promotion
| Weet-Bix Winter Prize Grab – 31ST for Sanitarium | M&M’s Screen Masters Promotion- XPO – The Mars Agency for Mars Wrigley | Four’N Twenty Consumer Promotion 2022 – The Marketing Syndicate for Patties Foods |
Occasion-based Shopper Campaign
| Wonder Recycling Rewards 2022 – 31ST for Goodman Fielder | Mars Wrigley Halloween – 5P Group for Mars Wrigley | Ferrero Easter Gifting Campaign – The Mix Agency for Ferrero Australia |
Integrated Path to Purchase Campaign
| Wonder Recycling Rewards 2022 – 31ST for Goodman Fielder | Dettol Germ Genius – Farrimond for Reckitt | Gillette Labs Australian Launch - Tag for Procter & Gamble _________________ Woolworths Big Night In – Blackdog with Styleprint for Woolworths |
5P Group Environmental Stewardship | Free Books for Kids – Branded Group for Big W | Sustainable Pharmacy Display – Megara for Sigma Healthcare L’Occitane Sustainable Pop-Up Refill Station – DisplayWise for L’Occitane | Furphy Melbourne Cup Birdcage – MAAKE with Made Experiences for Lion |
2022 Shop! ANZ Pinnacle Award winners
Award | Winner |
People’s Choice | Bundaberg Rum. Where’s the Bear? – Traffik for Diageo |
Best Design & Innovation | Nail & Lip Play Station – EDA for Coty Australia |
Best Shopper Experience
| Black Fri-Yay ‘Devil Emoji’ Vending Machine – Neat Agency for Mirvac – Broadway Sydney |
Best Display | Asahi Sense Tokyo – Hero Retail Displays – Communicado with Moth Design for Carlton & United Breweries |
Tom Harris Retail Marketing Award (Best in Show) | Nail & Lip Play Station – EDA for Coty Australia |
About Shop! ANZ:
Formerly known as POPAI, Shop! is the only global, not for profit industry association exclusively advocating for excellence in shopper marketing and retail experience. With 20 offices covering 45 countries and over 1700 member companies worldwide, Shop! brings global best practice intelligence, resources, recognition and networks and to our members. For more information, visit www.popai.com.au or email www.shopassociation.org.au.
About the Shop! Marketing at Retail Awards:
The annual Shop! ANZ Marketing at Retail Awards recognise and reward outstanding retail marketing campaigns across 26 categories, covering physical displays and shopper experience. Open to both Shop! ANZ members and non-members, entrants vie the distinguished Gold, Silver and Bronze ‘Point’ Statue, a nod to the foundations of the Awards in Point of Sale. Award winners will be announced at Shop!’s Awards Gala Dinner on March 31, 2022, at Doltone House Jones Bay Wharf, Sydney. For more information on Awards or view the entry case studies, visit www.shopassociation.org.au
