Shopping trends for September 2024

With sporting outdoor goods and personal care products among the highest trending categories last month, please see additional trends that would be of interest to you and your audience:

‘Tis the season of summer sports

With sporting outdoor goods and personal care products among the highest trending categories last month, please see additional trends that would be of interest to you and your audience:

‘Tis the season of summer sports.

With the final sirens sounding on the 2024 AFL and NRL season, Aussies are picking up their favourite summer pastimes with cricket gear at an increased rate. Whether they’re playing on a pitch or in the backyard, Aussies are gearing up with cricket balls, cricket helmets, and cricket pads all experiencing a sizable month-on-month (MoM) uptake.
While cricket gear may have experienced one of the highest jumps in September, Aussies haven’t forgotten about other summer sports, with baseball bats and baseball & softball gloves all increasing.
This means it’s out with the cold with ski gear taking a major dive last month, with snow goggles, snow helmets, ski boots, snow pants & suits saw a decline.

Outdoor playtime peaks

Aussies are getting ready for some serious fun in the sun with outdoor activities and play equipment among the highest trending categories. Water parks & slides, towable rafts & tubes, wakeboarding and pool floats all saw considerable uptakes.
Aussies are readying to catch rays responsibly, by stocking up on sunscreen with sales increasing, while tanning oil and lotion slipped. Demand for other sun-protective gear rose, with sunshades, rashies & swim shirts up.
In addition to preparing themselves for summer, Aussies appear to be prepping their households by undertaking pre-warm weather maintenance. Pool & spa chlorine generators and filters both increasing in September, while lawn mower accessories, fertilisers and pool cleaners all increasing.

Beating the heat without missing a style beat

Personal care was another of September's highest trending categories, and its men leading the way with shaving kits seeing a massive jump last month. Fresh faces are in, in September as the girlies lay the groundwork for glowy-summer skin, with cosmetic sets, highlighters and luminizers all up.
While some Aussies looked to tame their manes, with hairpins, claws & clips, combs & brushes increased in sales. Others are embracing natural dos and letting their hair flow free with hair straighteners, curling irons and hair dryers all on the decline last month.

Top 5 trending product categories for September (by percentage increase)*