A Vibrant Redesign for a Gourmet Identity
As one of Costa Food Group’s flagship brands and a leader in Australian supermarkets, Perino – a premium collection of gourmet tomatoes – partnered with Shop! Member SGK to breathe fresh life into their brand identity. Challenged with driving sales as an exclusive supplier to Coles’ supermarkets, they needed to lift brand presence with a positioning and packaging design to reflect their premium quality and price point.
OUR APPROACH
Leveraging deep research and consumer insights, the team at SGK crafted a bold new brand signature that became the cornerstone of their transformation: “The One and Only.” This vision fueled every aspect of the creative journey, culminating in a vibrant photo shoot, compelling consumer-friendly recipes, and an engaging microsite designed to inspire culinary exploration.
THE IMPACT
With an iconic new design architecture and versatile web-friendly elements, the comprehensive brand refresh conveys a premium, flavor-driven identity across digital and physical platforms. From brand repositioning and guidelines, to packaging and omnichannel campaigns, this overhaul amplified Perino’s gourmet promise: turning everyday dishes into extraordinary creations.
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